All Posts by

Thomas Lineberger

Showing 76 Result(s)
Health

Gazebos – An Attractive and Functional Outdoor Feature

A gazebo has become a common structure in many parts of Australia; it is used as a functional backyard structure. Gazebos come in various styles, from traditional gazebos to modern gazebos. It may be as simple as an open roofed structure, or it could be as complex as one with several levels and a canopy roof. The main function of a gazebo is to shelter plants from rain and heat and provide shade. It is often made from wood or metal and may include benches, parasols, or perhaps a barbecue.

A Mountainshade Australian gazebo can be as simple as a free standing gazebo in the backyard, to as sophisticated as an ornate structure constructed into a garden. Gazebos come in all shapes and sizes and are available in either pre-constructed gazebos or from kits. A traditional gazebo may be built out of wood, while a modern gazebo can be built from metal and glass or even out of concrete. The most common types of gazebos are gazebos in the backyard or outdoor area as well as gazebos in gardens and parks.

In most parts of the country, gazebos are available in kits and are assembled outside, but some are prefabricated outdoor gazebos that are ready to assemble and put together. These gazebos are typically cheaper than prefabricated outdoor gazebos and also more versatile in that they can be moved to various areas and different climates. One reason why gazebos are becoming more popular in the Western Australian area is because they offer an attractive feature to a landscape that gazebos can’t provide. The large canopy of the gazebos is usually the first thing that many people notice about the gazebos. Most gazebos are constructed in order to create shade and cover small areas, so their primary function is protection from sun and rain and heat. Gazebos are an elegant addition to a garden and an ideal place for you to sit and relax and enjoy the beauty and tranquility of your backyard.

Health

A Memorable Night at Male Strip Clubs in Melbourne for the Ladies.

Male Strip Clubs have been known to give all the pleasures that any women desires and also gives a great time to men too.If you are someone who wants to have a great night out then Melbourne Male Strip Clubs is the right choice for you.  It can be said that this place provides more fun than any other place and women enjoy their time at it. The women who have attended in this club have always found great fun, the food is always of high quality and the ambience is extremely cool.

 

Male clubs are known to have some of the best dancers there in the world. They are the ones who take pleasure in dancing on the dance floor and enjoy every moment. This is the only way they get to relax after a tiring day’s work and have some fun in the process. This is the reason why these male clubs are so popular. There is no other place that can provide such amazing entertainment and that too at cheap prices. All you need to do is just find one of these places and enjoy a memorable night in your life.

If you are looking for a good night’s rest, then try going out with the female dancers. You will be able to see their eyes shining at you will feel like you belong in that world. You will enjoy every moment and enjoy dancing in front of them. So make this day unforgettable. Go out and enjoy a night with male strippers and get the best night’s rest ever.

Health

A Detailed Guide for Buying Best Rechargeable Vibrator.

The rechargeable vibrator is just as good as the regular vibrators; they are just not the same. They are also made from all-natural ingredients, so your chances of getting an allergic reaction are greatly reduced. Just like other vibrators they work by applying a vibration to the genitals, and this causes them to produce intense orgasms in both males and females. Many people claim to be able to reach orgasm after orgasm with these vibrators, so you can get the same feeling as well as a lot more out of your sex life.

Many women prefer using the rechargeable Magic Wand Vibrator because it allows them to stimulate their clitoris and g-spot. They are also often a lot safer to use than a regular vibrator because they are powered by batteries. Another thing about these vibrators is that most vibrators are quite small and compact, which means they can easily be stored anywhere without taking up too much space. If you are buying a rechargeable vibrator, be sure to make sure that it has rechargeable batteries, so that you can use it again. This is because the vibrator will run down over time if you don’t use it regularly. It is also important to note that some vibrators don’t hold a charge when they are new, and this means that you will have to wait for it to recharge before you can use it again.

A rechargeable vibrator works by making the vibrations last longer and harder and therefore producing a lot more intense orgasms. A rechargeable vibrator is a great option for women and men alike, because they offer more than just the clitoral stimulation that most vibrators give. They are also great at stimulating the g-spot, making it even more likely for you to reach orgasm faster than before.

Health Care

Top Services By Quest Dentals

Everyone wants to have a healthy smile. A healthy smile is possible when you have healthy teeth. Oral health depends upon intensive care, and the best care is possible from a highly professional dentist.

Whether you are suffering from a dental problem or not, you have to consult with a dentist for your oral health. Several dentists and dentistries are working in Oregon. The Quest Dental is also serving for more than a decade and providing the best possible services to their patients.

If you have any dental problem, do not wait for more, fix your appointment today. All the dentistries have flexible timings that can fit your busy routine. Or you can consult with your dentist online.

Here I have compiled a list of top services provided by Quest Dentals.

Top services

The following are top services by Quest Dentals that will help you to have a pleasant and healthy smile.

Dental Fillings:

A dental filling is an convenient way to restore the tooth decay. If you have a minor teeth problem, a dental filling is perfect for you. The material which is filled in the teeth is a composite resin. The colour of the resin perfectly matches the colour of your teeth.

Dental Crown:

The dental crown fixes the damaged and decayed teeth. A cap is used which improve the structure of teeth. Before the addition of a dental crown, your tooth is reshaped according to the crown.

Dental Bridge:

If your teeth are misplaced, there is an option to have a dental bridge surgery. In this procedure, two dental crowns are linked by a false tooth. The dental bridge prevents your teeth from replacement and fixes them to their positions.

Dental Implant:

If you have a severe dental problem, surgery is the only option. A process of osseointegration does the dental implantation. It is one of the best ways to have teeth like your natural teeth.

Root Canal:

If your teeth are decaying, the last chance to save teeth from extraction is a root canal. When the infection spreads to the roots and connective tissues of the tooth, a root canal is the last effort to save the tooth.

Tooth Extraction:

When nothing works, the last option is to have an extraction. The tooth extraction is of two types simple and surgical. If only one tooth is damaged, the dentist recommends you to extract it. So that other teeth remain to save from infection. The extraction will save you from further infection and complications.

Final Words:

A dental visit is essential for you, whether you have a dental infection or not. Healthy teeth are responsible for a healthy smile. If you are facing any oral infection, you can take an appointment with the nearest dentist.

The Quest Dentals has been recommended as the best family dentist. All the staff is friendly, and you can adjust the consultation timing according to your schedule.

Have innovative dental care from Quest Dentals.

Business Care & Cure

Types of beauty salon insurance UK

What Insurance does a Beauty Salon Insurance Uk need?

Running a salon has some risk. Things go wrong sometimes and that is the reason all Salon owners require a set of insurance policies. A Salon owner should go for the necessary insurance policies. Insurance companies like Insync insurance, provide something as a business owner policy which is a combination of beauty salon insurance UK, policies that are required for business owners which is a more cost-effective option. To save your money, you may opt business owner policy that has both general liability insurance and commercial property insurance combined.

Types of insurance 

1.General liability insurance – let’s say that one of your employees slips next to the shampoo station and breaks an ankle. Or if you are a mobile salon and during one of your home visits, you drop nail polish on the client’s expensive carpet. For both the cases mentioned, you will be liable for the cost.

This insurance protects you from such types of claims. This is why all the salon owners must have liability insurance. Many insurance companies, if they focus on helping small businesses, offer something called a business owner policy, which includes the general liability insurance also.

  1. Commercial property insurance – suppose you run a Hair Salon and your expensive hood dryer breaks down on you. That is an unexpected expense that ruins your holiday plan that month. Or if you are running a tanning Salon and water pipe breaks and you get water all your electronic sunbeds. Not only will it be too expensive to repair or replace the sunbeds, but you would also have lost all the revenue your sunbeds generate until they are replaced.

These are the reasons you require commercial property insurance. It protects you against cost if the equipment breaks and also for lost revenue during repairs in the Salon or while waiting for replacement of equipment. Similar to general liability insurance as a salon owner you may not need commercial property insurance if you are signed up for a business owner policy as that is covered there.

  1. Business owner policy – Has general liability insurance and commercial property insurance in combination. It also includes a business interruption insurance and other specific insurances depending on the requirements of your business. If you set up your insurance with the provider that has working experience with hairdressers, nail technicians, beauty therapists, and other types of salons, they can adapt it to cover their common needs of yours. There are some claims that are not covered by the business owner policy. These are for inaccurate client advice and those that arise from the professional salon services you perform.
  2. Professional liability insurance – suppose you are a hairdresser and you have colored a client’s hair and they get scalp reaction after. Even the client told you that they are not allergic and you did the service the right way according to the Product Supplier’s instruction you may get sued. Or maybe you are a massage therapist and the client claims to have worse back pain after being treated in your salon, this may put you in the same tricky spot. Professional liability insurance  known as errors and omissions insurance or indemnity insurance protects you against the potential risk you can face when conducting your salon services on the clients.
  3. Workers compensation insurance –

This insurance is mandatory. Your employees are working with hot tools, Chemicals and under less ergonomic circumstances sometimes. What if one of the hairdressers burns herself on a styling tool and she needs to be treated in a hospital? This insurance in case of any injury covers the employee’s lost wages and medical treatment. It protects you from being secured for workplace conditions resulting in injury or illness.

Conclusion 

Getting good insurance is critical. When you give services to other people, you run the risk that something goes wrong. As a salon owner, there are many worries on your plate but good insurance can at least remove some.

Business Online Business

Meta tags – the shop window of the digital shopping street

Meta tags are essential for displaying a page in search results and attract visitors to your website – if they are properly optimized.

Meta tags are part of a website’s HTML code. Its main job is to provide information about the website to search engine crawlers. This can be influenced automatically or manually by defining the title tag and description in the code.

Search engines use these to display search results (snippets) by displaying the information in the headline and the short description text. If the meta tags are not actively determined, the crawlers look for the content for the search result display from the website content. Usually the first sentence of the website is used as the description.

The search results page as a digital shopping street

The correct use of meta tags is an integral part of any SEO consultation. They are the “low-hanging fruits” – measures that are implemented quickly and can have a positive effect on the ranking. The standard tips: Pay attention to the length of title and description and place relevant keywords. This is absolutely sensible and important for the start, but unfortunately this procedure often means that meta tags are only adapted at the beginning of a search engine optimization and are not continuously developed. In addition to improving the ranking, an important function is often neglected: Meta tags are intended to encourage people to click on the snippet!

In order to clarify the relevance of this data, it helps to compare the snippets with shop windows in a shopping street. Storefronts give a glimpse of what a store looks like from the inside and are designed to convince customers to step in. That is why they are individually and strikingly designed, show top sellers or lure with low prices.

Dealers regularly adapt the design and goods to external conditions such as the seasons. Online, the search results page is the digital shopping street where retailers try to convince the customer to visit their shop or website. Snippets take over the function of the shop window and decide whether a potential customer dares to step into the shop or not.

The following steps will show you how to tidy up your shop window and convince potential customers of your website.

This is how you recognize potential and look after your shop windows

1. Recognize potential

To identify unused potential, you can look at the performance data of your pages from the Google Search Console . One of the most important indicators of the quality of the meta tags is the CTR (click-through rate). By calculating the ratio between search engine impressions and clicks, it shows how often users who see the snippet in their search results also click on the snippet. Pages that have a lot of impressions but few clicks have a low CTR. They are the shop windows that people walk past on the digital shopping street. Thanks to their good location, they have a lot of potential.

2. What are potential visitors looking for?

If you have identified pages with great potential, you can display the search queries for which the page appears in the search results. Checks for which the page snippet generates a particularly large number of impressions and at the same time few clicks. Based on the keywords you can draw conclusions about the expectations and motivations of the users: What is the user interested in? What answers does he need? Which content will help him further?

(Screenshot: Google)

3. The redecorating

You know which shops are well located and what users are looking for in the shopping street. Now it’s time to optimize. Take a look at your shop window by entering the page according to the following example in the Google search: “site: example.org/seite/unterseite.html”. With this function you can check what your shower window looks like. The following questions will help you tailor the content to the customers in order to convince them to visit your website:

  • Does the description promise the user to provide an answer to his search query?
  • Is the snippet nicely designed?
  • Does the snippet reflect what can be found on the page so that users don’t lose it when they visit?
  • Is it adapted to current conditions?
  • Is it different from other search results?
  • Does it contain relevant keywords?
  • Does the text comply with the formalities?

Google is very inconsistent when it comes to displaying snippets and keeps changing the specifications for the number of characters. So be sure to research the current regulations. Currently, titles are displayed up to around 70 characters (or 465 pixels – technically, snippets are limited by pixel width) and descriptions up to around 160 characters. (Source: Sistrix, 4.2.2019). Try to push the character limit as much as possible so that your snippets take up more space in the search results and your shop window becomes larger.

Once you have identified relevant keywords, there are two ways to write new titles and descriptions.

If you just want to optimize snippets in a targeted manner, the easiest option is to use snippet generators. The advantage of generators is that current length specifications are already taken into account. You can also see a preview of what the new snippet will look like. The Sistrix snippet generator, for example, is suitable here .

If you write several new titles and descriptions at the same time, it is helpful to work with an Excel table.

(Screenshot: Excel)

To determine the number of characters in a cell, you have to use the formula = LENGTH (CELL). An Excel table has the advantage that the csv. File generated from it can be transferred to the respective page via import. There are a number of plugins and extensions for different CMS .

First the duty, then the freestyle

To get the absolute maximum out of your snippets and to make the shop window as efficient as possible, there are rich snippets. In addition to user-centered title tags and descriptions, they offer you the option of displaying other specific added values ​​directly in the search. Popular rich snippets are, for example, ratings that work with stars or products that are displayed with price information. Rich snippets are implemented using Schema.org markup. The crawler is able to read this markup and can then display it directly in the search results. You can find an overview of all rich snippets on Google’s developer page . In addition, further explanations of how these are integrated.

Summary

There is a lot of untapped potential in the area of ​​meta tags that can be used with a relatively manageable amount of work. In addition to improving the CTR, optimization can also lead to an improvement in the rankings. So you can generate more organic traffic in the long term. It is particularly important that you regularly check and evaluate the data and plan appropriate measures. If you have content on your site that is suitable for the use of rich snippets, you should definitely use it. In any case: don’t let the optimization of meta tags be a one-off thing.

Business Online Business

SEO: How to Avoid Most Common Onsite Mistakes

Even if new insights are often gained in the SEO scene, a few mistakes always remain the same over the years. Semrush analyzed the most common mistakes in a study.

As part of a study, the SEO tool provider Semrush analyzed 150,000 randomly selected websites worldwide – and examined 175 million individual pages and 15 billion links. The aim was to determine which errors in internal links can lead to problems and which of these weaknesses are particularly common.

What is remarkable about the results: 42.5 percent of websites have internal links that do not work or lead to nowhere. And a surprising number of websites do not fully utilize their potential because companies do not deal with it sufficiently and, in case of doubt, do not regularly revise an existing website. The website is underestimated not only in terms of SEO issues, but also in terms of user experience.

What the reader likes, usually also reaches the crawler

“Many errors can be fixed relatively quickly and easily,” explains Evgeni Sereda, Marketing Manager at Semrush. “Backlinks are a well-known ranking factor when the quality of the source providing the link is right. When a page attracts a lot of external links, its authority grows and Google promotes it to the top of the search results. ”Internal links, on the other hand, rarely get the attention they deserve. After all, they guide the search engine’s crawler through the page and play a role in evaluating the relevance of the subpages. This is certainly not new, but the result shows that a large number of website operators (or their service providers) have not done their homework completely.

These are the 5 most important results and their solutions:

SEO Mistake # 1: Broken Internal and External Links

The first and most obvious problem with links is that they don’t work – and that happens more often than expected. It may be due to a faulty URL, but also because the linked page simply no longer exists. 42.5 percent of the websites had broken internal links and 40.5 percent had broken external links. This affects the quality rating of your website on Google and last but not least causes frustration among users. You should therefore regularly check the correctness of the link URL with a link checker and, if necessary, make changes promptly, change or remove the link. This is especially true for multilingual pages – here an English-language page is better than a link in the void.

SEO Mistake # 2: Persistent Redirects

A redirect from an old to a new URL with a 301 redirect is called permanent and the old URL is declared no longer available. Almost three quarters of the websites have set up such permanent redirects. What at first glance might seem a reasonable final solution shouldn’t be permanent. Because from the second redirect, the probability increases that the search robots will no longer consider subpages for indexing on Google. It is therefore advisable to keep the number of redirects to a minimum. Also, check all URLs with redirects and replace them with the website address of the landing page whenever possible.

SEO Mistake # 3: Orphaned Page in Sitemap

84.1 percent of the websites examined had pages in their sitemap that were not linked to any internal links; this is known as an orphan page. Such sites usually have no valuable content, so it is not necessary to have them crawled. Here you should check whether there are any that have valuable content and should be indexed. If so, look for ways to link there internally. Otherwise remove the URL from the sitemap.

SEO Mistake # 4: Crawl Depth of More Than Three Clicks

The crawl depth is the number of clicks it takes to reach a page from the homepage. The more clicks are necessary, the less likely it is that users will visit this page or that the crawler will search and index the page. Organize the link structure so that important content can be accessed with as few clicks as possible. However, especially with larger and more extensive web projects, you will notice that this is hardly possible – especially if you want to adhere to an international structure.

SEO Mistake # 5: Pages with Only One Inbound Link

88.8 percent of the websites had pages with only one inbound internal link. The more internal links refer to a page, the higher the chance that users and search robots will find it. If more links point to pages with important content, you make sure that the linked websites are relevant to each other. At this point you should of course also exhaust the potential of news sites, social media presences and other “healthy” links.

Business Online Business

SEO for Duckduckgo: This is how you score with the search engine alternative

When it comes to SEO, most people immediately think of Google, but there are other search engines in the shadow of the Internet giant. Alternatives such as Duckduckgo that are particularly concerned with data protection are becoming increasingly popular. What SEO tactics are pulling here?

Googling has become synonymous with research on the Internet in our vocabulary. Not every search takes place there. While many users are increasingly no longer taking the detour via Google, but are looking directly for products on Amazon or for videos on YouTube, a number of search engine alternatives to Google have established themselves.

Search engine optimization for Duckduckgo

One of the most popular Google alternatives is Duckduckgo . The search engine places a special focus on data protection. Duckduckgo’s promise: no storage of IP addresses, no tracking, no cookies, but additional SSL encryption.

As with Google, Bing and other search engines, Duckduckgo has a number of SEO levers that can be tweaked to improve a page’s ranking. After all, Duckduckgo lands in Germany in fourth place behind Yahoo, Bing and Google among the most widely used search engines .

Duckduckgo uses over four hundred sources for its search results. This includes its own crawler (Duckduckbot), the databases of Bing, Yahoo and Yandex and crowdsourcing sites such as Wikipedia.

Builds high quality links

If you look at the help area of ​​Duckduckgo, you will only find a specific note about the ranking:

As with other search engines, the best way is to get links from high quality sites like Wikipedia. So it is quality rather than quantity that counts. Instead of building many links of inferior quality, concentrate on a few, but high-quality links. The best way to get such valuable backlinks is with quality content that high quality sites like to refer to.

Local SEO works a little differently

Since Duckduckgo does not access the locations of the users or store data that suggest the location of the user, local search engine optimization works differently than with Google. Instead, Duckduckgo roughly estimates where the respective user is based on the IP address. This means that the search engine cannot deliver local results as accurately as Google. In order to get the most accurate search results possible, users have to specify their search queries more precisely and, when looking for a “baker near me”, limit their location more precisely using street names, city districts and the like.

As a site operator, if you want to be found locally, you should consider such hyperlocal keywords and use them in important places on your site. This can be, for example, directions or the identification of parking spaces.

Optimize pages for Bing and Yahoo

Here you kill several birds with one stone. Since Duckduckgo also uses the Yahoo and Bing databases to compile search results, you’ll do well by optimizing your site for these two search engines. Compared to Google, for example, Bing places more emphasis on keywords, title and meta tags. Make sure that the important terms for which you want to rank appear in the title. Bing also rates social signals more strongly than Google. You should therefore also share and promote your content on social networks. Use the Bing webmaster tools to examine your site and uncover potential for optimization. If you have a good stand at Bing, this can also have a positive effect on Duckduckgo’s ranking.

Keep an eye on Duckduckgo

SEO for Duckduckgo is not rocket science and does not differ significantly from the optimization measures that you should also have on your screen for Google. But even with Duckduckgo the ranking factors and mechanisms will change and develop again and again.

Duckduckgo may be overshadowed by Google, but it has seen strong growth in search queries. Site owners should keep an eye on the search engine and its development.

Duckduckgo Traffic
Business

What actually is a customer journey?

A lot can happen from the first contact with a product to the purchase. The customer journey shows how customers make a purchase decision.

The term customer journey comes from marketing and stands for the process that a customer goes through after learning of the existence of a product and the path that he then takes until he decides to buy.

Touch me

Typically, customers don’t strike immediately after discovering a product. This applies even more to high-priced items. Before they buy it, interested parties usually come into contact with the product several times. These so-called touchpoints can be visualized in a customer journey map . The touchpoints can be very different in nature. From classic TV or radio advertising to internet forums, rating portals, manufacturer websites, blogs and banners, everything is possible – but also optional. Depending on the customer, this results in very individual customer journeys, which are often so similar that marketers can summarize them in different personas .

Even if there are many different touchpoints, they can still be differentiated based on a very important criterion: They are either online or offline. Online touchpoints are much more preferred by marketers because they can be implemented – also across channels – through cookies and with the help of tools for cross-domain and cross-device tracking– can be easily tracked. This is significantly more difficult in the offline world. Who, when, saw a poster or heard a radio spot and subsequently made a purchase can only be traced if you ask customers directly about it – and then they also provide information. Using QR codes, apps for customers and WiFi tracking, marketers try to at least partially map offline events on site in the store online and thus make touchpoints visible.

4 phases of the customer journey

There are different approaches to dividing the customer journey. What they have in common is the assumption that the purchase decision is usually not made immediately and that the customer first goes through certain phases before pulling out the wallet. According to the widely used Aida model, these can be divided into the following parts:

  1. Attention – the customer becomes aware of a product that interests them.
  2. Interest – the customer develops interest in the product.
  3. Desire – the customer feels the desire to own the product.
  4. Action – the customer purchases the product.

Analysis of customer behavior

However, it is by far not enough to just make the customer journey visible on a map. From the analysis of the customer journey, marketers expect to learn more about customer behavior. If contact points are made visible, they can also be optimized – if the customer journey map should, for example, indicate that many customers drop out after visiting the manufacturer’s website, this results in a clear starting point with instructions for improvement . The conversion rate can then be improved. In addition, experts can recognize whether certain touchpoints are in a causal relationship, the visit to the website correlates with the installation of the app, for example.

At this point, however, the limits of a customer journey map also become apparent: connections are not always clear and unambiguous. In retrospect, it is not always clear which touchpoint was ultimately decisive for the purchase, or the effective relationship between the touchpoints. Often it is the interaction of many touchpoints that has convinced the customer. Merging the data also becomes more and more difficult as the volume increases. In addition, users are becoming more and more sensitive with regard to sovereignty over their data and are putting a stop to the data collection mania of some companies – for example in the form of tools that prevent tracking or by not allowing or deleting cookies.

Business Online Business

Instagram: 7 tips for good self-marketing

You don’t always have to become an influencer to use Instagram successfully for self-marketing. How to make your expertise visible and expand your network.

The world of influencers is immensely seductive. Range. Notoriety. Maybe earn a little more money … But if you look at the one billion users that Instagram currently has every month, very few make it to influencers . Not everyone is made for it or wants to. And yet this influencer claim always somehow hovers over us when you want to be there on Instagram. It is not necessary to have thousands or hundreds of thousands of subscribers to use Instagram successfully. Even on a small scale, there are opportunities to establish yourself as an expert and to take your own self-marketing to the next level.

Good content. Regular content. Use insights. That is the basis of professional self-marketing on Instagram. But what if even hashtags, videos and stories don’t work and Instagram just swallows everything like a deep black hole and nothing moves? Then it’s time to tweak a bit. Here are a few tips on how to get even more out of your self-marketing on Instagram.

1. Instagram as a portfolio

Many think they have to keep up with influencers on Instagram and post lots of private or particularly lifestyle pictures. It is not uncommon for this to work with more moderate success. If you want to use Instagram for self-marketing, you should be clear about what the goal is. I want thousands of subscribers? Do I just want to use Instagram for fun? Or do I want to specifically show my expertise and become an ambassador for myself and my topic? Of course, personality is important on Instagram. But it shouldn’t take over the whole account. What do you think a potential customer or employer can expect when they find a link to your Instagram account on your professional website? Just because it’s Instagram doesn’t mean the expectation is any different than on other platforms. The 20 pictures from the last Bali vacation are really amazing. And all the selfies are really nice too. But what does that say about you and your know-how? I clearly admit your expertise: Show what you know, what you do and how you do it. Anyone who finds you on Instagram should be able to see just that right away.

2. Your username on Instagram

Your username is one of the most important levers for self-marketing on Instagram. Because it determines your Instagram handle (@yourinstagramusername), your Instagram address (instagram.com/yourinstagramusername). Your username should therefore not be too long or complicated to be easy to remember. Your real name can be a way of doing this. But a combination of your name and your job is also a good choice. A private label, on the other hand, is more worthwhile if you have a comprehensive concept with further strategic communication points – for example YouTube or blog.

3. Optimize your Instagram name

Go to Instagram’s profile search and search for your topic, your job, your expertise. Are you found here? The likelihood is high that it isn’t. Because often important keywords are not included in the username. And certainly not in the name. But Instagram is currently only searching these two fields for the profile search. So what to do Just customize your name. This is located in bold under your profile picture and can be changed as often as you want via Edit profile. The only drawback: Instagram only allows 30 characters for your name. However, this is often enough to place your industry or other keywords here. Now you will be found in the Instagram search and your keyword will be displayed under your username. And also with search engines you will be indexed and found with it. That may not be entirely in the true sense of Instagram. But there is nothing against it in the terms and conditions and community guidelines – especially since there is no real name requirement on Instagram.

4. Use your Instagram bio

The profile is also often neglected on Instagram. Many enter a short bio in key words, their private interests or hashtags. But the Instagram bio can do so much more than just that. Make targeted use of the profile to tell us what you do and what you offer. Your Instagram bio will be perfect with a call-to-action. You can call up to visit a website, an event or download a PDF that you link below. Of course, you can also link other professional profiles. You have 150 characters for your Instagram bio. Use it!

5. How was that with links?

Instagram is struggling with links. If you don’t have at least 10,000 subscribers or are verified, you cannot insert links directly into stories. And also in the profile there is only space for a single link. That is why many Instagrammers use tools such as Linktree as “mini landing pages”. Here you link individual content as well as the imprint. You can do that too. And sometimes that’s a good solution too. But if you already have your own, mobile-optimized, fast website – why this detour? Every additional click also means the possibility that interested parties will jump off. Instead, build a landing page on your own website. This is how you draw interested parties directly to your page. Here you can not only determine what you want to show, but also how.

6. Regional placement

Content from the environment is not only pushed on Facebook. You can also position yourself better on Instagram if you rely on regional content. Whether in posts, stories or live streams – use the location function of Instagram for more reach and targeted targeting. Remember: smaller locations are often more successful than large ones, e.g. Hanover instead of Germany. As a freelancer, it can also make sense to include your location as a keyword in your name. Many rely on regional experts. So what reason should there be not to find you there? The location function is still used far too little – especially in stories. So better chances for you.

7. Find a partner

Networking and engagement are big topics on Instagram. It is therefore worth investing some time in finding partners. These can be people who deal with the same topic as you. But they can also be related topics. In this way, you can complement your content, expand your skills – for example with joint live streams in Instagram stories. This not only increases your visibility immediately, but also places you in a professional environment with other experts. Such cooperation – not least through agencies – has long been proven on YouTube. On Instagram, many still rely exclusively on classic tagging – if at all. There is still a lot of room for improvement.