Gazebos – An Attractive and Functional Outdoor Feature

A gazebo has become a common structure in many parts of Australia; it is used as a functional backyard structure. Gazebos come in various styles, from traditional gazebos to modern gazebos. It may be as simple as an open roofed structure, or it could be as complex as one with several levels and a canopy roof. The main function of a gazebo is to shelter plants from rain and heat and provide shade. It is often made from wood or metal and may include benches, parasols, or perhaps a barbecue.

A Mountainshade Australian gazebo can be as simple as a free standing gazebo in the backyard, to as sophisticated as an ornate structure constructed into a garden. Gazebos come in all shapes and sizes and are available in either pre-constructed gazebos or from kits. A traditional gazebo may be built out of wood, while a modern gazebo can be built from metal and glass or even out of concrete. The most common types of gazebos are gazebos in the backyard or outdoor area as well as gazebos in gardens and parks.

In most parts of the country, gazebos are available in kits and are assembled outside, but some are prefabricated outdoor gazebos that are ready to assemble and put together. These gazebos are typically cheaper than prefabricated outdoor gazebos and also more versatile in that they can be moved to various areas and different climates. One reason why gazebos are becoming more popular in the Western Australian area is because they offer an attractive feature to a landscape that gazebos can’t provide. The large canopy of the gazebos is usually the first thing that many people notice about the gazebos. Most gazebos are constructed in order to create shade and cover small areas, so their primary function is protection from sun and rain and heat. Gazebos are an elegant addition to a garden and an ideal place for you to sit and relax and enjoy the beauty and tranquility of your backyard.


A Memorable Night at Male Strip Clubs in Melbourne for the Ladies.

Male Strip Clubs have been known to give all the pleasures that any women desires and also gives a great time to men too.If you are someone who wants to have a great night out then Melbourne Male Strip Clubs is the right choice for you.  It can be said that this place provides more fun than any other place and women enjoy their time at it. The women who have attended in this club have always found great fun, the food is always of high quality and the ambience is extremely cool.


Male clubs are known to have some of the best dancers there in the world. They are the ones who take pleasure in dancing on the dance floor and enjoy every moment. This is the only way they get to relax after a tiring day’s work and have some fun in the process. This is the reason why these male clubs are so popular. There is no other place that can provide such amazing entertainment and that too at cheap prices. All you need to do is just find one of these places and enjoy a memorable night in your life.

If you are looking for a good night’s rest, then try going out with the female dancers. You will be able to see their eyes shining at you will feel like you belong in that world. You will enjoy every moment and enjoy dancing in front of them. So make this day unforgettable. Go out and enjoy a night with male strippers and get the best night’s rest ever.


A Detailed Guide for Buying Best Rechargeable Vibrator.

The rechargeable vibrator is just as good as the regular vibrators; they are just not the same. They are also made from all-natural ingredients, so your chances of getting an allergic reaction are greatly reduced. Just like other vibrators they work by applying a vibration to the genitals, and this causes them to produce intense orgasms in both males and females. Many people claim to be able to reach orgasm after orgasm with these vibrators, so you can get the same feeling as well as a lot more out of your sex life.

Many women prefer using the rechargeable Magic Wand Vibrator because it allows them to stimulate their clitoris and g-spot. They are also often a lot safer to use than a regular vibrator because they are powered by batteries. Another thing about these vibrators is that most vibrators are quite small and compact, which means they can easily be stored anywhere without taking up too much space. If you are buying a rechargeable vibrator, be sure to make sure that it has rechargeable batteries, so that you can use it again. This is because the vibrator will run down over time if you don’t use it regularly. It is also important to note that some vibrators don’t hold a charge when they are new, and this means that you will have to wait for it to recharge before you can use it again.

A rechargeable vibrator works by making the vibrations last longer and harder and therefore producing a lot more intense orgasms. A rechargeable vibrator is a great option for women and men alike, because they offer more than just the clitoral stimulation that most vibrators give. They are also great at stimulating the g-spot, making it even more likely for you to reach orgasm faster than before.

Health Care

Top Services By Quest Dentals

Everyone wants to have a healthy smile. A healthy smile is possible when you have healthy teeth. Oral health depends upon intensive care, and the best care is possible from a highly professional dentist.

Whether you are suffering from a dental problem or not, you have to consult with a dentist for your oral health. Several dentists and dentistries are working in Oregon. The Quest Dental is also serving for more than a decade and providing the best possible services to their patients.

If you have any dental problem, do not wait for more, fix your appointment today. All the dentistries have flexible timings that can fit your busy routine. Or you can consult with your dentist online.

Here I have compiled a list of top services provided by Quest Dentals.

Top services

The following are top services by Quest Dentals that will help you to have a pleasant and healthy smile.

Dental Fillings:

A dental filling is an convenient way to restore the tooth decay. If you have a minor teeth problem, a dental filling is perfect for you. The material which is filled in the teeth is a composite resin. The colour of the resin perfectly matches the colour of your teeth.

Dental Crown:

The dental crown fixes the damaged and decayed teeth. A cap is used which improve the structure of teeth. Before the addition of a dental crown, your tooth is reshaped according to the crown.

Dental Bridge:

If your teeth are misplaced, there is an option to have a dental bridge surgery. In this procedure, two dental crowns are linked by a false tooth. The dental bridge prevents your teeth from replacement and fixes them to their positions.

Dental Implant:

If you have a severe dental problem, surgery is the only option. A process of osseointegration does the dental implantation. It is one of the best ways to have teeth like your natural teeth.

Root Canal:

If your teeth are decaying, the last chance to save teeth from extraction is a root canal. When the infection spreads to the roots and connective tissues of the tooth, a root canal is the last effort to save the tooth.

Tooth Extraction:

When nothing works, the last option is to have an extraction. The tooth extraction is of two types simple and surgical. If only one tooth is damaged, the dentist recommends you to extract it. So that other teeth remain to save from infection. The extraction will save you from further infection and complications.

Final Words:

A dental visit is essential for you, whether you have a dental infection or not. Healthy teeth are responsible for a healthy smile. If you are facing any oral infection, you can take an appointment with the nearest dentist.

The Quest Dentals has been recommended as the best family dentist. All the staff is friendly, and you can adjust the consultation timing according to your schedule.

Have innovative dental care from Quest Dentals.

Business Care & Cure

Types of beauty salon insurance UK

What Insurance does a Beauty Salon Insurance Uk need?

Running a salon has some risk. Things go wrong sometimes and that is the reason all Salon owners require a set of insurance policies. A Salon owner should go for the necessary insurance policies. Insurance companies like Insync insurance, provide something as a business owner policy which is a combination of beauty salon insurance UK, policies that are required for business owners which is a more cost-effective option. To save your money, you may opt business owner policy that has both general liability insurance and commercial property insurance combined.

Types of insurance 

1.General liability insurance – let’s say that one of your employees slips next to the shampoo station and breaks an ankle. Or if you are a mobile salon and during one of your home visits, you drop nail polish on the client’s expensive carpet. For both the cases mentioned, you will be liable for the cost.

This insurance protects you from such types of claims. This is why all the salon owners must have liability insurance. Many insurance companies, if they focus on helping small businesses, offer something called a business owner policy, which includes the general liability insurance also.

  1. Commercial property insurance – suppose you run a Hair Salon and your expensive hood dryer breaks down on you. That is an unexpected expense that ruins your holiday plan that month. Or if you are running a tanning Salon and water pipe breaks and you get water all your electronic sunbeds. Not only will it be too expensive to repair or replace the sunbeds, but you would also have lost all the revenue your sunbeds generate until they are replaced.

These are the reasons you require commercial property insurance. It protects you against cost if the equipment breaks and also for lost revenue during repairs in the Salon or while waiting for replacement of equipment. Similar to general liability insurance as a salon owner you may not need commercial property insurance if you are signed up for a business owner policy as that is covered there.

  1. Business owner policy – Has general liability insurance and commercial property insurance in combination. It also includes a business interruption insurance and other specific insurances depending on the requirements of your business. If you set up your insurance with the provider that has working experience with hairdressers, nail technicians, beauty therapists, and other types of salons, they can adapt it to cover their common needs of yours. There are some claims that are not covered by the business owner policy. These are for inaccurate client advice and those that arise from the professional salon services you perform.
  2. Professional liability insurance – suppose you are a hairdresser and you have colored a client’s hair and they get scalp reaction after. Even the client told you that they are not allergic and you did the service the right way according to the Product Supplier’s instruction you may get sued. Or maybe you are a massage therapist and the client claims to have worse back pain after being treated in your salon, this may put you in the same tricky spot. Professional liability insurance  known as errors and omissions insurance or indemnity insurance protects you against the potential risk you can face when conducting your salon services on the clients.
  3. Workers compensation insurance –

This insurance is mandatory. Your employees are working with hot tools, Chemicals and under less ergonomic circumstances sometimes. What if one of the hairdressers burns herself on a styling tool and she needs to be treated in a hospital? This insurance in case of any injury covers the employee’s lost wages and medical treatment. It protects you from being secured for workplace conditions resulting in injury or illness.


Getting good insurance is critical. When you give services to other people, you run the risk that something goes wrong. As a salon owner, there are many worries on your plate but good insurance can at least remove some.


What actually is a customer journey?

A lot can happen from the first contact with a product to the purchase. The customer journey shows how customers make a purchase decision.

The term customer journey comes from marketing and stands for the process that a customer goes through after learning of the existence of a product and the path that he then takes until he decides to buy.

Touch me

Typically, customers don’t strike immediately after discovering a product. This applies even more to high-priced items. Before they buy it, interested parties usually come into contact with the product several times. These so-called touchpoints can be visualized in a customer journey map . The touchpoints can be very different in nature. From classic TV or radio advertising to internet forums, rating portals, manufacturer websites, blogs and banners, everything is possible – but also optional. Depending on the customer, this results in very individual customer journeys, which are often so similar that marketers can summarize them in different personas .

Even if there are many different touchpoints, they can still be differentiated based on a very important criterion: They are either online or offline. Online touchpoints are much more preferred by marketers because they can be implemented – also across channels – through cookies and with the help of tools for cross-domain and cross-device tracking– can be easily tracked. This is significantly more difficult in the offline world. Who, when, saw a poster or heard a radio spot and subsequently made a purchase can only be traced if you ask customers directly about it – and then they also provide information. Using QR codes, apps for customers and WiFi tracking, marketers try to at least partially map offline events on site in the store online and thus make touchpoints visible.

4 phases of the customer journey

There are different approaches to dividing the customer journey. What they have in common is the assumption that the purchase decision is usually not made immediately and that the customer first goes through certain phases before pulling out the wallet. According to the widely used Aida model, these can be divided into the following parts:

  1. Attention – the customer becomes aware of a product that interests them.
  2. Interest – the customer develops interest in the product.
  3. Desire – the customer feels the desire to own the product.
  4. Action – the customer purchases the product.

Analysis of customer behavior

However, it is by far not enough to just make the customer journey visible on a map. From the analysis of the customer journey, marketers expect to learn more about customer behavior. If contact points are made visible, they can also be optimized – if the customer journey map should, for example, indicate that many customers drop out after visiting the manufacturer’s website, this results in a clear starting point with instructions for improvement . The conversion rate can then be improved. In addition, experts can recognize whether certain touchpoints are in a causal relationship, the visit to the website correlates with the installation of the app, for example.

At this point, however, the limits of a customer journey map also become apparent: connections are not always clear and unambiguous. In retrospect, it is not always clear which touchpoint was ultimately decisive for the purchase, or the effective relationship between the touchpoints. Often it is the interaction of many touchpoints that has convinced the customer. Merging the data also becomes more and more difficult as the volume increases. In addition, users are becoming more and more sensitive with regard to sovereignty over their data and are putting a stop to the data collection mania of some companies – for example in the form of tools that prevent tracking or by not allowing or deleting cookies.


How to increase the response rate to online surveys

The response rates to online surveys have fallen across all industries since the introduction of the GDPR , in some cases by half. What can companies do to increase it? Here you will find eight practical tips.

1. Tell everyone: we’re starting a survey!

In many companies, online surveys run “on the side”. Few of the potential attendees and staff know they are taking place. Communicate the survey like a big new project. This will prepare the participants and your colleagues for it – and arouse their curiosity:

  • In the newsletter , in social media and on the website, you explain why the survey is taking place and what your aim is (for example to improve products and services or to find out the latest opinions on a topic). Include a link to the survey or a login option. Explain what benefits the participants have: They gain new insights, can influence the development of your products or the service of your company is improved.
  • School all employees who have contact with the potential participants (salespeople, account managers or call center agents): they should bring up the survey every time they meet and explain the benefits of participating.
  • Put a brief note in your email signature four to six weeks before the survey. You can link to the blog article about the survey with the words “Why your opinion matters – find out”.

2. Send advance notice and arouse curiosity

Send an advance notice two to three days before the survey. In it you draw the participants’ attention to the survey and name the goal. An example:

  • “Hello Max, here at ABC GmbH we are introducing a short survey on customer satisfaction. With it you can tell us in a few minutes what is most important to you when working with us. Check your inbox for the invitation in the next two days. We look forward to hearing from you!
    Tina Musterfrau, CEO of ABC GmbH “
  • Use a clear subject, such as “Announcement: Tell us what you really feel”, “Coming soon: Survey on topic XY”.
  • Be brief and keep a consistent layout for the advance notice, survey, and invitation.

3. Personal addressing of each participant

As with sending newsletters, the same applies to online surveys: a personal approach ensures a higher opening rate and more participation. Write “Dear Ms. Mustermann” or “Hello Tim” instead of “Dear participant” or “Dear customer”.

Important when addressing the question personally: If you evaluate the survey anonymously, write it down. Otherwise the impression could be created that the answers are linked to the name. For international participants, send the survey in the appropriate language and also translate the invitation.

4. CEO as the sender

An email from Steve Jobs in your mailbox? You probably wouldn’t have hesitated for a second to read it. A message from Apple support or from “Steven from Market Research”, on the other hand, is less exciting. You can use this effect in surveys: The invitation to participate should come directly from your CEO. Insert – after prior agreement – his signature and his signature. On the website you can insert a statement from the management about the survey with a portrait photo. This underlines how important the survey is for your company. You arouse interest and motivate people to participate.

5. Don’t ruin your response rate yourself

You may know that: When you stayed at a hotel, you were annoyed by a bad breakfast buffet. You fill out an online survey on the booking portal and share your frustration. And it happens … nothing! Your motivation to answer another survey is sinking.

Many companies forget to tell participants how they used the results after taking an online survey. In doing so, they destroy their response rate themselves. By the time the next survey was carried out, the respondents had the impression that the survey had no effects. They are no longer willing to sacrifice their time.

Avoid this mistake. Did you perhaps start new projects in the company after the survey? Have new employees been hired to improve a service? You can publish this information – just like before the survey – in the newsletter, on the website or on social media. You should also contact individual participants personally: Imagine, after your hotel feedback, an employee called you, apologized and offered a voucher as compensation! Customers are pleasantly surprised when you write to them or call them after a survey. For sales, this can also be a welcome opportunity to contact important customers again.

6. Frequency and timing of the survey

Check who sends out surveys in your company and how many surveys the participants receive on average per month. If you write to your potential participants more than once a month, the surveys become less important. Depending on the industry and target group, that can be too much. The motivation to participate and the response rate decrease.

Weigh how much time your respondents have. Treat their precious time with respect. An example: You send out a satisfaction survey after every purchase and every service case. Check if this is really necessary. Your customers are very satisfied with the products and the delivery, but are they having problems with after-sales service? Reduce the number of surveys on product and delivery and focus your surveys on the critical after-sales area.

7. Target group of the online survey

A low response rate could be because you are promoting the survey to the wrong audience. An example: Maschinenbau GmbH sells high-priced tools to craft businesses. The order is processed completely digitally. A few weeks after ordering, customers are invited to a survey by email. The response rate is only a few percent, although the salespeople received enthusiastic feedback from the craftsmen during the conversation. A target group analysis shows that the survey ends up in accounting – because their e-mail address is known. In future, the survey will be placed on the website next to the instructions for the machine. In this way she reaches the craftsmen who work with the machines every day and who are happy to give feedback on their experiences.

8. Short sentences, clear language

“It would be very welcome if you avoided passive constructions and nesting sentences in your interview communication, and at the same time you would make it a lot easier for your participants if …” Stop! Nobody answers your survey with this writing style .

Write short, simple sentences. For each comma, check whether it can be replaced by a period. Use adjectives and filler words sparingly.

  • An example: Instead of “The survey is short, uncomplicated and easy to answer. We promise that we will check the answers individually ”you write:“ The survey consists of five short questions. It takes a maximum of four minutes to answer. We promise: We read every single answer. “

Avoid passive constructions and common places:

  • “We are constantly working with the results of the survey to improve our customer service. We therefore ask for your participation. ”Better:“ All service managers meet every month and we decide together what we want to improve on our hotline. So that we can do the right things, we need your feedback! ”This sentence creates a picture in the participant’s mind and motivates them to take part in the survey.

Why you shouldn’t generate ratings with competitions

Positive reviews are now almost indispensable for every company to advertise their own performance on the Internet. So what could be more natural than making ratings in a competition a condition of participation? Not a good idea, warns our guest author.

Positive statements from third parties have an objective effect in advertising and are therefore regularly rated higher by potential interested parties than statements made by the company itself. It is easier for the still undecided interested party to decide on a certain product or a certain service from a company, if already others were positively convinced and expressed it in a corresponding evaluation. Reviews on the Internet and testimonials are ultimately nothing more than the familiar word-of-mouth propaganda.

The appeal of competitions as a benefit for companies

Competitions are also an important tool for companies to retain customers or attract new customers. We come across competitions almost every day, be it in the shopping mall or on the Internet. Companies use competitions as part of their marketing strategy and participants speculate on attractive prizes. A competition can be worthwhile for both sides. From a company’s point of view, it makes sense to design a competition in such a way that participation is linked to the awarding of a positive rating by the participants. Instead of laboriously generating positive reviews from customers through many years of good performance, a large number of positive reviews could be generated in one fell swoop. Each participant gives a rating, in order to be able to take part in the competition and thus increase your chance of winning. Ultimately, everyone benefits from it and no one is harmed by it. Or?

Advertising with ratings generated by a competition is not permitted

However, the Higher Regional Court of Frankfurt am Main rightly ruled in a very recent decision (dated May 16, 2019, Az .: 6 U 14/19) that advertising with ratings generated by a company through the organization of a competition is inadmissible . The decision is justified by the fact that a customer makes a recommendation, must be free and independent in its judgment on this recommendation. Even if there is no payment in the actual sense of the rating generated in the context of a raffle, the submitted ratings are nonetheless not to be regarded as objective because the evaluators were ultimately rewarded by the opportunity to take part in the raffle. However, when looking at these ratings, the average consumer assumes that only satisfied customers give a positive and at the same time independent rating. In addition, the number of positive ratings allows conclusions to be drawn about how well known a company is in the market. Both expectations are disappointed, however, if the evaluations lack such a connection, precisely because they were only given when

If positive ratings are generated by a competition and these ratings are then advertised, this advertising represents an inadmissible commercial act that can be warned by competitors or the competition headquarters under competition law.

From purchased and self-written reviews

The decision of the Frankfurt Higher Regional Court is not surprising, since the present case is also in the broadest sense of the so-called fake evaluations. According to established case law, advertising with these purchased or self-generated reviews is misleading advertising within the meaning of the Act against Unfair Competition (UWG). In the case of purchased reviews, the misleading is that consumers are given the false impression that the person who gave the review did so solely because they are convinced of the product or the performance of the company reviewed . In fact, the rating was only given because the person received something in return from the company. But the self-generated evaluations also represent an anti-competitive business act, as this creates the impression that the company has received a large number of independent evaluations from third parties for its products or services. At no point does the consumer find out that these reviews do not come from real customers, but were generated themselves.

Outlook for practice

As tempting as it can be for marketing reasons for companies to combine participation in an attractive competition with submitting a positive rating, this approach is risky from a legal point of view. Precisely because the conditions of participation for such a competition have to be made available to the public, the risk that this will be discovered by a competitor or the competition center and proven in the event of a dispute is significantly higher than in other cases of fake reviews. It can only be advised against designing a competition in such a way that participation is linked to the submission of a rating. As a rule, such evaluations are not to be regarded as objective and are therefore likely to give other potential customers a misconception about the awareness and popularity of the advertised company.

Despite this decision by the Frankfurt Higher Regional Court, companies are free to kindly ask customers or participants in a competition for a rating. However, it should always be ensured that this request cannot be misunderstood as an obligation to act. Rather, it should always be possible not to give a rating. This must then not lead to a disadvantage for the participant. If this is heeded, positive ratings can also be achieved in a competition. Perhaps not an above-average number, but at least independent and therefore authentic.


9 tips for successful newsletter marketing

Email marketing is one of the most important disciplines in online marketing. But not every newsletter is well received by customers. With these tips you can bring your newsletter marketing forward.

Marketing via email is an obsolete model in times of social media? Not correct. The distribution of newsletters is and remains an important component in your marketing. With well thought-out e-mail marketing, companies have the opportunity to retain their customers in the long term and to strengthen customer relationships, for example through promotions or extended service offers. Many newsletter tools are free, but preparing a mailing takes time and a plan. You shouldn’t blindly approach your email marketing and thereby waste time and financial resources. With our tips you can make your newsletter marketing successful.

1. Successful newsletter marketing starts with the right strategy

Before you start writing your first emails, you should first answer the most important strategic questions. What do you want to achieve with your campaign: Should a certain product be sold? Should previous customers be reactivated? Do you want to strengthen customer loyalty with small gifts? Or do you want to get feedback in order to improve your own service?

Also ask yourself who exactly your target group is. Not every campaign is equally suitable for every customer group. Think about what defines the target group of an email campaign and how they can best be reached.

2. The right first impression: the subject line

As is so often the case with email marketing, first impressions count. It starts with the subject line. If it does not ignite, your e-mails may not even be opened. Since the length of the subject line is limited to an average of 40 characters, you shouldn’t waste any space. The subject should get to the heart of the matter of your mailing. If an email is about local offers, mentioning the recipient’s place of residence can also increase the opening rate.

But not only the subject is important. Many e-mail programs also show a preview of the first sentence in the inbox in the so-called pre-header. Insert a short sentence here that supplements the subject and gives a first impression of the content of the mail.

3. Email marketing gets personal

No matter what goal you pursue with a mailing campaign: address your customers personally in e-mails. This will prevent your newsletters from sounding like a large, faceless company talking to its little customers. But that’s not all. So that emails are relevant to your customers and ultimately convert, they have to be as personalized as possible. Use all available data for this and also let the recipients enter their preferences themselves. Personalized content can also be developed based on previous shop orders.

To do this, subdivide your recipient lists into meaningful segments based on more in-depth data than just age and gender. Based on this, works with dynamic content.

4. The sound makes the music – also in newsletter marketing

With the flood of advertising messages presented to them on every website, Internet users are often dulled from marketing clichés. It is therefore important to rely on natural communication in customer contact. Say goodbye to worn-out phrases and instead develop your own tonality that is not only reflected in your e-mails, but also runs through all communication channels. Your social media postings, website texts and mailings should read like one piece. In this way you generate authentic communication and at the same time create recognition value for your brand.

5. Keep it short: Concise and useful newsletters

Your newsletter is not a novel, a catalog or an ultimate guide. It is the entrance door to further content, your table of contents to currently exciting topics and campaigns. Stay short and clear, keep linking to your main offer, resist the urge to become more and more detailed or to overwhelm the reader with information. Newsletter marketing that suffocates on its opulent length of text dies a sad death.

6. Thoughtful design and layout

Your mailings should not only visually reflect your corporate identity, but also serve a few other points in terms of design:

You should place the most important content above-the-fold. Information and offers that you want to advertise should be visible directly and without scrolling. The same applies to an initial call-to-action. The CTA should also visually stand out from the rest of the email, for example in the form of a button. It should be clearly labeled so that the mail recipients know what to expect when they click on it. At best, the associated landing page takes up the newsletter design and creates a consistent user experience.

With the right design you will also help readers to be able to skim through the newsletter better. Avoids long text passages, works with meaningful subheadings and loosens up the e-mail with images and graphics. This of course also includes optimizing e-mails for mobile devices.

7. Read correction. Thoroughly.

Nothing shakes a competent impression as quickly as spelling mistakes. This may still be forgivable with online texts, they still have the impression of being fleeting. But newsletters are compared with letters and official cover letters. So: don’t let any mailings go out unchecked. Good proofreading saves your content.

8. Find the right shipping time

When is the right time to send your newsletters, it depends a lot on your target group. While B2B customers can be better reached on weekdays between 9 a.m. and 6 p.m., things might look better for B2C customers in the evenings and on weekends. Mondays are often unfavorable because there is a lot to do and at the same time a mountain of emails from the weekend has accumulated. Fridays are bad because many employees are early on the weekend. Of course, this cannot be generalized. Therefore, you should experiment with different shipping days and times to find out when the opening and click rates are highest.

9. Don’t fly blind e-mail marketing : test and analyze

In theory, all of these tips sound really good. However, you can only uncover real successes and optimization potential if you regularly test, analyze and evaluate. Tests different delivery times, subject formulations and design elements. Analyzes opening and click rates and derives possible improvements from them. If your customers are already very willing to interact, you can also ask for direct feedback and suggestions for improvement.


Coating and stains: this is what your tongue tells you about your health

White coating or red spots? Now you can stick your tongue out – without a guilty conscience. Because the sensitive sensory organ not only transmits whether something tastes sweet or salty. But there are also indications of certain diseases.

Everyone knows this from visits to the doctor: Please open your mouth wide! The doctor often starts his diagnosis with a glance at the tongue. Pink, clean, and covered with papillae that contain taste buds – this is what a healthy tongue looks like. Color, shape, stains or coating provide information about certain diseases.


The papillae are small elevations on the tongue. On the one hand there are those who are responsible for the tactile sensations and on the other hand those who are responsible for the taste. Inside are the so-called taste buds.

You can also decipher some of the clues yourself by looking in the mirror. Two aspects are important:

  1. Do not eat or drink anything that affects the color of your tongue, such as blueberries, coffee, tea, or olives.
  2. While the following overview provides important warning signs and symptoms, it is not a substitute for a medical examination.

Coating and spots on the tongue:

  • White coating : This change often indicates a cold. A gastrointestinal disease such as gastritis (inflammation of the stomach and mucous membranes) is also a possible cause of the discoloration.
  • Coated tongue without a cold: White spots can often be wiped away and come back. In this case, a fungal disease (oral thrush) is likely.
  • Yellow coating or brownish-yellow color : This indicates a liver and gallbladder disease.
  • Brown coating : could be a sign of kidney weakness.
  • Gray tongue : evidence of severe iron deficiency
  • Black hairy tongue (Lingua pilosa nigra): The papillae of the tongue are elongated and partially cornified. Possible causes are digestive tract disorders or antibiotic therapy. As a rule, the black hair tongue is harmless.
  • Raspberry tongue , sometimes also called strawberry tongue: The taste organ is very red and the taste buds protrude a little. This is a classic sign of scarlet fever , which occurs around the third day of illness. Be sure to see a doctor, because the disease is highly contagious. Measles can also be the cause of raspberry tongue.
    In infants and young children, this shiny redness can indicate Kawasaki syndrome. A doctor should treat this febrile illness as well.
  • Reddened streaks and spots plus reddened and enlarged taste buds: These symptoms could indicate glossitis, an inflammation of the tongue. The causes for this vary and range from diabetes to iron deficiency anemia and fungal infections (oral thrush) to vitamin deficiencies (e.g. vitamin A, vitamin B12 and vitamin C) and tartar.
  • Deep red, shiny and smooth tongue : This is the “lacquer tongue”. It indicates severe liver problems such as cirrhosis of the liver. In this case, you should urgently consult a doctor.
  • Whitish and reddish nodules and lines on the tongue: The nodules (papules) change to deep red depressions with a grayish-yellow edge. It is probably a map tongue (lingua geographica), the surface changes of which change again and again. The changes on the mucous membrane of the tongue are considered harmless and usually do not need treatment. If you have symptoms, it often helps to avoid acidic foods.
  • Small white-yellowish, painful areas with a reddish border : It could be canker sores, i.e. harmless mucosal injuries. They usually heal on their own. If this is not the case or the growths get bigger, a doctor should clarify whether it is a tumor.

The shape of the tongue can also indicate health problems. So the cause of a thin and narrow tongue is possibly a weakness of blood. For example, an enlarged tongue can indicate allergies or metabolic disorders such as an overactive thyroid.

Other symptoms related to the shape of the tongue:

  • Wrinkles and furrows : These variations in the mucous membrane are usually innate and typical of the tongue of folds – normally unproblematic in terms of health. Sometimes the wrinkled tongue can cause your tongue to burn.
    In rare cases, the deep wrinkles indicate Melkersson-Rosenthal syndrome (inflammatory disease).              
  • Furrows and cracks : Depending on how they are pronounced, these tongue characteristics suggest different intestinal problems, for example in the duodenum.
  • Cracks : A doctor should clarify whether you are deficient in trace elements or vitamins.
  • Longitudinal furrows : are also typical of syphilis.
  • Inflammation or lumps on the tongue, as well as unexplained bleeding, can be signs of oral cancer.
  • Swollen tongue : The cause of a swollen tongue could be an infection or an allergy. In some cases, Quincke’s edema, a sudden swelling, can also trigger a swollen tongue.
  • smooth or fleshy tongue could indicate a vitamin B12, iron, folic acid deficiency, and anemia.
  • Ulcers could indicate Crohn’s disease or ulcerative colitis .

According to the ProDente initiative, the best time to analyze the tongue is after getting up. Anyone who discovers changes in tongue diagnostics in daylight should discuss them with their doctor or dentist.